We create digital experiences at the intersection of media and technology, to entertain, inspire, and empower a fanbase of over 50 million Arabic speakers.

We engage Arab audiences with passion, by creating content that reflects their contemporary culture globally and connects with them passionately.

We help businesses to connect with Arab consumers through strategic, culturally-driven and creative solutions, as part of an international group.

Yasmina Millenium Atyab Tabkha UTurn 3a2ilati

Understanding Arab Consumer Better

We understand the local market, the local people, the local language and the local brands.

Our global audience is brought together through a shared Arab experience.

By nurturing and growing our audience, we have built one of the largest digital Arab networks, through our pillars of fashion & beauty, pop culture, food, parenting, and gaming/esports.

This allows us to accurately target consumers using data and insights, creating an efficient return on marketing investment in the Arab world.

Creating High-Quality Trusted Content

We live and witness digital trends as they happen

We are uniquely qualified to transform international trends into locally relevant stories, allowing brands to thrive in the local digital culture. We are a team of young, motivated, and talented individuals who are trend-savvy, connected and passionate about what we do. This allows us to integrate global trends intuitively and immediately into local messaging and communication in real time.

Leveraging Global Expertise

We have the widest local audience and attract leading talent

We are part of Webedia Group, an international group with a reach of 250 million unique monthly visitors across 15 countries and a portfolio of 50 sites and apps.
Webedia Arabia was born in 2018, when Diwanee Group merged with UTURN Group, creating a powerhouse of talent spread across the region, with 6 offices in KSA, UAE, Lebanon, Egypt, and Serbia. We are a team of over 250 talented and passionate people shaping and defining Arab culture and identity today.

  • 50+ million Arabic speakers audience
  • 5 unique best in class digital platforms
  • 250+ talented, young and motivated individuals
  • 5 countries with offices in Dubai, Riyadh, Jeddah, Beirut, Cairo and Belgrade

Connecting Businesses And Arab Consumers

We build on local insights to create responsive digital solutions that engage consumers and grow brands.

Publishing and Distribution

We connect with fast moving communities, engaging them through quality content on one of the largest online networks in Arabic, focusing on Fashion & Beauty (yasmina.com), Food (atyabtabkha.com), Parenting (3a2ilati.com), Pop Culture (UTURN), and Gaming/eSports (Millenium) (coming soon).

Brand Solutions

We understand Arab consumers and define strategies accordingly. Using expertise from across our network, we listen to clients and respond with informed strategy and planning, content creation leveraging on local data and insights, and extensive reach through our communities and innovative platforms (SAMPLEO).


We develop bespoke concepts and designs that tell engaging stories in Arabic and that develop audiences, all the while offering brand solutions. Fullstop Creative (FULLSTOP) provides solutions inspired by local insights and strengthened by international expertise.


We produce high quality content and brand experiences, through our competitive in-house production facilities and skills. MADE IN SAUDI FILM (MADE IN SAUDI FILM) has transformed Saudi Arabia into a major production destination. In the coming months, we will launch our events and brand activation services.

We Are Creative And Passionate

We are grounded dreamers with passion, energy, forward thinking, and in-depth understanding of local culture and digital content creation.

think, create, and communicate in Arabic
ignite locally relevant conversations with passion
understand and analyze consumers and their behaviors
remain contemporary, culturally relevant, and compelling
tell relevant and unique stories
produce unique experiences in Arabic.

Inspired to join our teams? See the opportunities here.

Our Leaders

Kaswara Al-Khatib

Chairman of the Board,
Webedia Arabia Group
Founder of UTURN

George Maktabi

Chief Executive Officer,
Webedia Arabia Group

Delphine Edde

Co-Founder of Diwanee

Contact Us

Our Offices

  • Riyadh
  • Albaraka Commercial Complex
  • Anas Ibn Malik Rd
  • Al Yasmin
  • Office 30-31
  • 3rd Floor
  • Riyadh 13326
  • Saudi Arabia
  • Jeddah
  • Said Ad Darami
  • As Salamah
  • Jeddah 23436
  • Saudi Arabia
  • webedia-arabia.com
  • Beirut
  • 2nd and 3rd floor
  • Beirut Digital District/BDD 1075
  • Beirut, Lebanon
  • webedia-arabia.com
  • Cairo
  • Street 17
  • Al Abageyah
  • El-Khalifa
  • Cairo Governorate
  • Egypt Mokattam Hills
  • Al Abageyah
  • El-Khalifa, Egypt
  • Belgrade
  • Kneza Miloša 3
  • Belgrade 11000
  • Serbia
  • webedia-arabia.com

Let’s get connected